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  • Longhorn Sports Network

    It looks like the mighty Longhorn Network we've been hearing about isn't such a big deal. Frank the Tank has a run down of the Sports Business Journal article.

    It looks like UT could take in $3mm/year without ANY equity stake in the network. The rights they'd be selling would be one football game a year and some crap basketball games (nothing that would take from the current Big 12 offering). So who wants to order a network with a bunch of non-revenue sports programs and coach's shows mixed in with 5-6 b-ball games and one non-premier football game? Maybe Buffalo Wild Wings, but certainly not fans.

  • #2
    Re: Longhorn Sports Network

    sounds like absolute garbage

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    • #3
      Re: Longhorn Sports Network

      Chip Brown is reporting ESPN is offering UT $12mm/year for their network rights. Holy God if that is true.

      "The new agreement between Texas and ESPN for the Longhorn Network includes a $10 million payment up front, sources said. It also would make Texas the top TV revenue-producing school in the country, earning close to $30 million next year in TV revenue and more than $32 million beginning in 2012-13, sources said."

      "According to sources, Fox had guaranteed Texas $2 million per year to distribute the Longhorn Network to cable systems that included at least 500,000 viewers. Then, ESPN came in and provided a bid six times larger with a viewership that reaches from coast-to-coast, sources said. "

      BTW... The Big East earns $33mm/year COMBINED for their TV rights.

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      • #4
        Re: Longhorn Sports Network

        ESPN is willing to pay $12mm for a cupcake football game and some random non-con basketball games sprinkled in with non-revenue sports? Holy shit.

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        • #5
          Re: Longhorn Sports Network

          [quote author=Jayhawker link=topic=1897.msg22195#msg22195 date=1289028949]
          ESPN is willing to pay $12mm for a cupcake football game and some random non-con basketball games sprinkled in with non-revenue sports? Holy shit.
          [/quote]

          Apparently, ESPN realizes that it is overpaying, but is using it as a life insurance policy should the Big 12 break up. Texas is getting a 10 year, $120mm deal from ESPN for next to zero television programming. Wow.

          "Well, Texas did it again. No, not lose another game. Lost in the shuffle of the Longhorn train wreck was a report last Friday from orangebloods.com that UT is ready to sign a 10-year, $120 million contract with ESPN.

          The report raised both eyebrows and questions. Is Texas not going to do its own network now? Would all Longhorn games be on ESPN? Would a future Big 12 TV deal suddenly be sans Texas? Would this kill the Big 12?

          I e-mailed those questions to Chip Brown, who reported the news for orangebloods.com. He replied that ESPN would just be awarded the rights to put the Texas Network on its cluster of channels and not have any new access besides what’s already in the current Big 12 deal.

          Also, this would not preclude the Big 12 from signing a new TV deal this spring. Texas, for its part, would be double-dipping.

          Why would ESPN do it? Brown added, “It aligns ESPN with Texas for the future, so that if there’s massive upheaval again in 2016 when the Big 12 TV contracts are set to expire and Texas does something like go independent, ESPN would be there. ... Basically, ESPN wanted to make sure it could protect one of its top TV inventories.’’

          In other words, it’s a $120 million life insurance policy for an ESPN-Texas marriage down the road.

          The thing is, if this keeps Texas fat and sassy in the Big 12 (and why wouldn’t it, since UT will stand to make $25 million to $30 million annually on TV?), this totally Texas move could keep the Big 12 together. Unless, of course, it miffs the Oklahomas and Texas A&Ms of the world to the point of leaving."

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          • #6
            Re: Longhorn Sports Network

            Jesus Christ. DeLoss Dodds is a freaking genius. How often do ADs convince major networks to pay $100mm+ for something they basically already get?

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